Pro tip for all you fellow parents out there: kids want to have a nice bike just as much as you do, and Ascent Cycling has a range of bikes that will bring a smile to your girl or boy at a price that won’t sting even a little bit. Teamed up with Ascent’s legendary service and bicycle exchange “Next Ride Up” program, Junior is good to go, all the way from toddler to teen. We’re especially proud of “Next Ride Up,” because it allows our customers to keep their kids in great bikes while getting credit toward the new purchase from the old bike they trade in. Kids grow, and anything we can do to help them stay in a bike sized appropriately for their needs is a good thing. Let’s work together to get the next generation of riders as stoked to hit the trails and roads as we are!